"If Only" Campaign
Drivers need to do their part to keep everyone safe. The lives of the Illinois Tollway’s customers, maintenance workers, H.E.L.P. truck drivers and construction contractors depend on it.
The Illinois Tollway is launching the “If Only” campaign aimed at increasing awareness of the tragic consequences that speeding can have, not just for the driver, but for others impacted by a crash.
Elevating the voices of our communities
The “If Only” Campaign successfully elevated roadway safety as a shared responsibility, combining data-driven targeting with human storytelling to inspire change. By encouraging drivers to slow down and reflect on the consequences of speeding, the campaign strengthened the Tollway’s role as a leader in transportation safety and advanced its mission of protecting lives across Illinois.
