Metra Access Pass

The RTA, Metra and Cook County partnered to extend reduced fares to Metra riders experiencing low incomes through the Metra Access Pass Program. The Morreale project team developed a marketing and public awareness campaign using multiple communications vehicles to encourage eligible riders to enroll in the program.

Providing Reduced Fares to Income-Qualifying Passengers

In the first four months, more than 6,000 Access Program applications were submitted, and more than 23,000 rides were taken using the Access Pass.

The campaign generated over 27.1 million impressions – 52.2% higher than initially projected. Morreale Communications earned an ACEC-IL Merit Award for Public Engagement and Communications for the Metra Access Pass Program in 2024.